E-commerce or electronic commerce is the internet’s virtual high street where business transactions take place. Retailers selling goods to consumers via their websites is the most popular way to see e-commerce in action. And however you decide to spell it – e-commerce, eCommerce, E-commerce or Ecommerce – we’re basically talking ‘online shopping’.
Other parts of the e-commerce industry include:
Online ticket sales
Internet auction sites
Secure payment services
How is the e-commerce industry doing?
According to www.blubolt.com, the UK’s e-commerce industry is doing very nicely, thank you, and predictions for growth going into 2019 are very encouraging.
- 2017 saw online sales enjoying a 16% stake in all of the UK’s retail sales. A strong growth rate has been maintained throughout 2018 with internet sales rising to 17.4%.
- January 2018 saw average weekly e-commerce sales reach one and a quarter million pounds and this figure has been steadily growing.
- Taking into account the average number of online sales in Europe per person, Norway is in first place with the UK hot on its heels in second.
- Greatest year-on-year growth has been enjoyed by online retail stores specialising in clothing and footwear sales, peaking at 16.5%. Department stores aren’t far behind with their online presence year-on-year growth currently at 14%.
What is m-commerce?
M-commerce is all about your business being represented in the world of e-commerce via devices including mobile phones and tablets. Why is this important to your business’s online success? Here’s why:
- Globally, projections for m-commerce are already looking at the figure of nearly $700 billion!!
- M-commerce is set to make up around 45% of all e-commerce sales in America; so no reason why the UK won’t be seeing an increase too.
All websites designed via a ‘responsive’ platform make sure that your e-commerce store is easily navigated on all mobile phone and tablet operating systems. Mobile online retail stores that are giving users negative experiences are 62% less likely to see the customer return to their site to make further purchases. A ‘responsive’ website will layout navigation, text and images in an intuitive way for the website visitor. A human-centred approach to website design will keep your customers engaged and returning again and again to buy from your business.
Digital wallets – such as PayPal – added onto your website means mobile shoppers visiting your e-commerce store can easily checkout securely in a single click. PayPal is a trusted brand name for secure online payments and eliminates the mobile phone users need to enter credit card details and shipping addresses on a tiny screen.
All-in-one e-commerce and m-commerce websites from LeanTiger
New line on the horizon? Seasonal offer about to kick in? We’re ready and waiting to help you maximise your sales and profits. Just sit back and let your website do the hard work on all digital platforms.